About Us

Ovada Ink Society

X System International has collaborated with artists globally to further push the boundaries of his bold concept by striving to make it outstanding yet friendly, but above all – accessible to everyone. Incepted as OVADA INK in 2017, our contemporary lifestyle brand will bring you unique artwork to create consumer products that will resonate with the hidden artist in everyone, everywhere.

OVADA INK integrates characters using lines of different weights in black, grey and white while playing with space. The artist’s personalised touch in each stroke of artwork makes every illustration a fully emotive one, with complex lines to express his continuous practice of mind, concentration and effort. The characters in our artwork are primarily inspired by observations of people and their surroundings as we believe that outward expression is our most basic communication tool. Each of our individual styles provides us with confidence and comfort, which are core to our designs.

In the OVADA INK Society, each doodle is interlinked with another – a representation of a positively unified culture within an illustration. We hope that our products can serve as a reminder for us to actualise this culture in our own lives.

Character Development & Art Direction

OVADA INK integrates characters using lines of different weights in black, grey and white while playing with space. The artists' personalised touch in each stroke of artwork makes every illustration a fully emotive one

Trademark & Licensing

Our brand and legal teams are here to help the licensees by working closely together in a spirit of partnership. Both Ovada-Ink Pte Ltd and the licensees will benefit from the results achieved. Our approval processes are designed to maximise brand value by coordinating the brand image product and marketing materials and helping to combat counterfeit products.